{"id":3173,"date":"2024-01-02T09:27:00","date_gmt":"2024-01-02T09:27:00","guid":{"rendered":"https:\/\/gbim.info\/surch.com.sg\/?p=3173"},"modified":"2024-09-26T10:00:35","modified_gmt":"2024-09-26T10:00:35","slug":"7-key-aspects-to-check-in-a-google-ads-account-audit-surch","status":"publish","type":"post","link":"https:\/\/gbim.info\/surch.com.sg\/7-key-aspects-to-check-in-a-google-ads-account-audit-surch\/","title":{"rendered":"7 Things to Check during a Google Ads Account Audit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3173\" class=\"elementor elementor-3173\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3631ca8 elementor-section-height-min-height elementor-section-content-middle seo1 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3631ca8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fc1260\" data-id=\"4fc1260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30a7aa9 elementor-widget elementor-widget-text-editor\" data-id=\"30a7aa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400;\">7 Things to Check during a Google Ads Account Audit<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-249fc75 surch_post elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"249fc75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-641889f\" data-id=\"641889f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70336a6 elementor-widget elementor-widget-post-info\" data-id=\"70336a6\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0d78bab elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/gbim.info\/surch.com.sg\/author\/dharm_anki\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSurch Marketing\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-1b82c37 elementor-inline-item\" itemprop=\"commentCount\">\n\t\t\t\t\t\t<a href=\"https:\/\/gbim.info\/surch.com.sg\/7-key-aspects-to-check-in-a-google-ads-account-audit-surch\/#respond\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment-dots\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments\">\n\t\t\t\t\t\t\t\t\t\tNo Comments\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6326f seo1 elementor-widget elementor-widget-text-editor\" data-id=\"9b6326f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google Ads can be described as a strong tool for businesses as far as reaching their target audience and driving conversions are concerned. However, if you want your Google Ads campaign to be effective you must maintain and optimize it regularly. It is also important in this context to conduct a thorough audit of such campaigns.<\/span><\/p><h3><b>Campaign Structure And Organization\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">This is the first factor that a\u00a0PPC agency Singapore<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">must focus on while auditing Google Ads accounts. Structure is the foundation on which the success of such an account is built. You have to evaluate the organization of your campaigns, keywords, and ad groups, and ensure that they are structured logically and aligned with the business goals of your clients.<\/span><\/p><h3><b>Keyword Relevance And Match Types\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">As a\u00a0<\/span><a href=\"https:\/\/gbim.info\/surch.com.sg\/pay-per-click\/\"><b>PPC marketing agency<\/b><\/a><span style=\"font-weight: 400;\">,<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">you must review your keyword list to make sure that they are relevant and properly aligned with your landing pages and ads. Check for negative keywords so that you can weed out irrelevant traffic and assess the match types used for keywords.\u00a0<\/span><\/p><h3><b>Ad Copy And Ad Extensions\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">A\u00a0PPC agency Singapore<\/span><b>\u00a0<\/b><span style=\"font-weight: 400;\">needs to check how well its ad copies are performing. This means analyzing conversion rates and CTRs (click-through rates) for various ad variations. Test new ad copies consistently to perform better. On top of that, assess how well you have used ad extensions such as site link extensions, structured snippets, and callout extensions.<\/span><\/p><h3><b>Quality Score and Ad Ranking\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Both these are of extreme importance for a\u00a0PPC agency Singapore. Quality Score plays a major role in how well Google Ads perform. Check the Quality Score of the keywords you are using as they have a direct impact on cost-per-click and position of an ad. Identify keywords with low-quality scores.<\/span><\/p><h3><b>Bidding Strategy And Budget Allocation\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">These are two areas where a\u00a0<\/span><a href=\"https:\/\/gbim.info\/surch.com.sg\/pay-per-click\/\"><b>PPC agency Singapore<\/b><\/a><b>\u00a0<\/b><span style=\"font-weight: 400;\">should never go wrong. Examine how good your bidding strategy is irrespective of whether it is automated or manual. Analyze how well your bidding strategies have performed based on factors such as conversions, impressions, and clicks. Adjust your bids for the relevant high-performance keywords.\u00a0<\/span><\/p><h3><b>Landing Page Experience And Conversion Tracking\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Landing page experience has a significant effect on how well your Google Ads campaign performs. Make sure that you have optimized your landing pages to be relevant and fast and provide users with a great experience. Check whether you have set up conversion tracking properly or not.<\/span><\/p><h3><b>Performance Analysis And Reporting\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Use reporting tools of Google Ads to get insights into the performance of your campaigns. Analyze metrics such as the following:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">impressions<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clicks<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">conversions\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC (cost-per-click)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ROI (return on investment)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Identify anomalies, trends, and areas where you can improve your ad campaign further.\u00a0<\/span><\/p><h4><b>Conclusion\u00a0<\/b><\/h4><p><span style=\"font-weight: 400;\">It is important to get your Google Ad account regularly even when you are getting the work done by the top PPC marketing agencies in Singapore such as\u00a0<\/span><a href=\"https:\/\/gbim.info\/surch.com.sg\/\"><b>Surch<\/b><\/a><span style=\"font-weight: 400;\">. This way, you can make sure that your ads are performing optimally and that you are maximizing ROI in this particular context.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-94a541f\" data-id=\"94a541f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d42ea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d42ea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1915730\" data-id=\"1915730\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>7 Things to Check during a Google Ads Account Audit Google Ads can be described as a strong tool for businesses as far as reaching their target audience and driving conversions are concerned. However, if you want your Google Ads campaign to be effective you must maintain and optimize it regularly. It is also important [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[44,66,65],"class_list":["post-3173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-social-media-marketing","tag-social-media-marketing-agency-singapore","tag-surch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Things to Check during a Google Ads Account Audit<\/title>\n<meta name=\"description\" content=\"Ensure your Google Ads account is optimized by checking these 7 crucial aspects during an audit. Get expert tips for better performance from Surch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gbim.info\/surch.com.sg\/7-key-aspects-to-check-in-a-google-ads-account-audit-surch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things to Check during a Google Ads Account Audit\" \/>\n<meta property=\"og:description\" content=\"Ensure your Google Ads account is optimized by checking these 7 crucial aspects during an audit. 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